A 'Wellness' Paint Company?

Alkemis uses crystals and natural materials to make healthier paint.

I first heard about Alkemis — “the world’s first wellness paint” — via a post from friend-of-a-friend Price Latimer, who I would run into at L.A. art parties (approx. 300 years ago). Once you meet Price, you don’t forget her thanks to her signature look: doll-pale skin, vixen red lips, black hair, expertly curated vintage outfit. Turns out, Price was po…